Marketing
Channel & campaign performance
Attributed leads, applications, settlements and revenue by source.
Advertising spend
$55k
Leads
328
Cost per lead
$167
Cost per qualified
$448
Cost per application
$749
Cost per settlement
$1,709
Settled loan value
$53.55M
Attributed revenue
$643k
Revenue / ad spend
11.7×
▲ Strong
Settlements
32
Campaign performance
Believable New Zealand private-credit values across active campaigns
| Campaign | Channel | Spend | Sessions | Leads | Qual. | Apps | Settle | CPL | CPS | Revenue | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Bridging Finance — AKL Search | Google Ads | $25k | 12,400 | 68 | 22 | 14 | 6 | $360 | $4,083 | $101k | 4.1× |
| Development Funding — National | Google Ads | $18k | 8,900 | 41 | 15 | 9 | 4 | $444 | $4,550 | $146k | 8.0× |
| Funding Strategy Assessment | Business Assessment | $7k | 5,600 | 92 | 34 | 18 | 7 | $74 | $971 | $118k | 17.3× |
| Business Funding Assessment | Business Assessment | $5k | 4,100 | 57 | 21 | 12 | 5 | $91 | $1,040 | $55k | 10.6× |
| Referral — Accounting Partners | Referral | $0 | 0 | 24 | 18 | 13 | 8 | — | — | $185k | ∞ |
| Organic — Insight Articles | Organic search | $0 | 22,400 | 46 | 12 | 7 | 2 | — | — | $37k | ∞ |